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ATTITUDES TOWARDS ECO-INNOVATION IN THE CHEMICAL INDUSTRY: PERFORMANCE IMPLICATIONS
Autori: Ángela González-Moreno
Data aparitiei: Octombrie / 2014
Revista: Environmental Engineering and Management JournalVol. 13Nr. 10
ISSN: 1843 - 3707
Pret: 25.00 RON    
N.A.
Abstract
Despite a growing literature on the importance of environmental activities for firms’ strategies, there are still few studies aimed at
analysing whether an environmental orientation has any impact on innovation performance. Firms within the chemical industry
have a great concern for this subject, due to the larger impact that their decisions could have on the environment. This study
focuses on the chemical industry and contributes important findings regarding the relationship between a firm’s environmental
orientation and its innovation performance. Through a logistic regression model our paper demonstrates the existence of this
relationship and its relative importance in comparison with other strategic orientations of the firms (market and costs). The main
contribution of this paper is that chemical industry firms with an environmental orientation improve their innovation
performance, specifically regarding logistic systems and manufacturing processes.


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