Reviste: » Environmental Engineering and Management Journal» European Journal of Science and Theology» Sănătate Sport și Nutriție
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CORPORATE SOCIAL RESPONSIBILITY: COMPETITIVENESS IN THE CONTEXT OF TEXTILE AND FASHION VALUE CHAIN Autori: Graça GuedesData aparitiei: Mai / 2017 Revista: Environmental Engineering and Management Journal › Vol. 16 › Nr. 5 ISSN: 1843 - 3707 N.A.
In this paper we address Corporate Social Responsibility (CSR) as a competitive factor in textile and fashion value chain. CSR assumes a large range of activities focused on one or multiple targets, from work conditions to social programs, or environmental impact. The influence of CSR strategies on market performance depend on how truthful consumers will understand and believe to be the values offered by companies. The qualitative research has considered seven case studies from Portuguese textiles and fashion companies. We have found that a major obstacle to SMEs was the cost of CSR programs and their internal and external communication. As a rule, SMEs have small financial investment capabilities and their human resources tend to be scarce and not available to engage more responsibilities. Moreover, managers argue they compete in the market with companies that have |